Services/Data Storytelling

Data Storytelling Services

Transform complex data into compelling narratives that your audience will actually watch, understand, and share.

Why Data Storytelling Works

In a world drowning in data, the teams that win are the ones who can communicate their insights clearly.

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3x Higher Engagement

Animated data visualizations get 3x more shares and engagement than static charts on social media.

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Better Retention

People remember 80% of what they see vs 20% of what they read. Visual stories stick.

Faster Understanding

The brain processes visuals 60,000x faster than text. Get your point across instantly.

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Platform Native

We deliver assets optimized for every platform—YouTube, LinkedIn, Twitter, TikTok, and more.

Visualization Formats

Choose the right format for your data story. We'll help you pick what works best.

Bar Chart Race

Show rankings change over time. Perfect for market share, top performers, or competitive analysis.

30-90 secondsTime-series rankings

Animated Line Chart

Reveal trends with dramatic effect. Great for growth stories, lifecycle data, or forecasts.

30-60 secondsTrend narratives

Motion Chart

Gapminder-style multi-dimensional animations. Show correlations across time.

60-120 secondsComplex relationships

Population Pyramid

Visualize demographic shifts. Perfect for market sizing or population analysis.

30-60 secondsDemographic data

Animated Map

Geographic data that moves. Show spread, density, or regional comparisons.

30-90 secondsLocation-based stories

Custom Animation

Unique visual formats designed specifically for your data and narrative.

VariableBrand storytelling

Our Process

From raw data to published content in 1-2 weeks. Here's how we work.

1-2 days

Discovery

  • Review your data and goals
  • Identify the core narrative
  • Define target audience
  • Agree on visual direction
2-3 days

Script & Storyboard

  • Write the narrative arc
  • Design key visual moments
  • Plan pacing and timing
  • Client review & feedback
3-5 days

Production

  • Build the visualization
  • Add animation and effects
  • Record voiceover (if needed)
  • Polish and refine
1 day

Delivery

  • Export for all platforms
  • Provide source files
  • Handover documentation
  • Support for launch

Common Use Cases

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Marketing & Content

Social media content, blog posts, email campaigns, paid ads

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Investor & Board Updates

Quarterly reports, pitch decks, fundraising materials

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Internal Communications

All-hands presentations, training materials, culture campaigns

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Research & Reports

White papers, industry reports, academic presentations

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Product & UX

Feature announcements, user education, onboarding

Frequently Asked Questions

What is data storytelling?

Data storytelling combines data visualization with narrative techniques to communicate insights in a way that's engaging and memorable. Instead of just showing a chart, we guide your audience through the data with a beginning, middle, and end—making complex information accessible and actionable.

How is this different from just making charts?

Charts show data. Data stories explain what it means. We focus on the 'so what?'—guiding viewers through the insight, providing context, and making the data relevant to their lives or business. Animation adds another dimension, showing change over time and keeping attention.

What data formats do you work with?

We work with Excel, CSV, Google Sheets, JSON, APIs, and most database exports. We can also help clean and structure messy data. If you can export it, we can probably visualize it.

How long does a typical project take?

Most projects take 1-2 weeks from kickoff to delivery. Simple visualizations can be faster (3-5 days), while complex multi-part series might take 3-4 weeks. We'll give you a clear timeline during our discovery call.

Do you do voiceover?

Yes! We offer professional AI voiceover in multiple voices and languages. For premium projects, we can also arrange human voiceover talent. Many clients prefer text overlays only—we design for both.

What do I get at the end?

You receive video files optimized for every platform (16:9 for YouTube, 9:16 for TikTok/Reels, 1:1 for LinkedIn/Twitter), source files if requested, and documentation on how to adapt the visualization for future updates.

Ready to tell your data story?

Tell us about your data and goals. We'll get back to you within 24 hours with ideas and a quote.

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