Data-Driven PR
Turn your data into press coverage. We create original research and stunning visualizations that journalists want to write about.
Why Data-Driven PR?
Traditional PR
- ✗Pitching product news journalists don't care about
- ✗Fighting for attention in crowded inboxes
- ✗Paying for placements that feel like ads
- ✗No lasting SEO value
Data-Driven PR
- ✓Creating news journalists are excited to cover
- ✓Standing out with original insights
- ✓Earning organic coverage and credibility
- ✓Building high-authority backlinks
What You Get
A complete package designed for maximum media pickup and social sharing.
Original Research Report
A comprehensive analysis of your data with key findings, methodology, and quotable statistics designed for media pickup.
Animated Visualizations
Eye-catching animated charts and graphs optimized for social sharing and embed in articles.
Static Infographics
High-resolution images for print, web, and social media. Multiple sizes and formats included.
Press-Ready Assets
Pre-written press release, key findings summary, expert quotes, and hi-res images ready for journalists.
Social Media Kit
Platform-specific assets for Twitter, LinkedIn, Instagram, and TikTok to maximize your reach.
Embed Code
Interactive versions journalists can embed directly in their articles, driving traffic back to you.
How We Work
Data Audit
Week 1We analyze your existing data assets and identify stories with media potential. What do you know that nobody else does?
Research Design
Week 1-2We design the research methodology, identify the hook, and validate the newsworthiness with our media contacts.
Analysis & Production
Week 2-3We run the analysis, write the report, and create all visual assets. You review and approve before launch.
Launch & Outreach
Week 4We help coordinate the launch timing and can connect you with PR partners for media outreach.
Campaign Examples
The kind of stories that earn coverage.
State of Remote Work 2025
Survey-based research"Survey of 10,000 workers reveals surprising productivity patterns"
Featured in Forbes, Business Insider, CNBC
The Gender Pay Gap by Industry
Data analysis"Analysis of 1M salary records shows where gaps are widening"
Picked up by 50+ news outlets
Rising Cost of Dating
Trend analysis"Dating app data reveals 40% increase in date costs since 2020"
Viral on Twitter, covered by NYT
* Example campaigns for illustration. Actual results vary by industry and data quality.
Data Sources We Work With
Your Internal Data
- • Anonymized customer/user data
- • Transaction or usage patterns
- • Industry benchmarks you've collected
- • Platform or marketplace data
External Sources
- • Original surveys (we can run these)
- • Public government data
- • Academic datasets
- • Social media / web scraping
Frequently Asked Questions
What is data-driven PR?
Data-driven PR uses original research, data analysis, and compelling visualizations to earn media coverage. Instead of pitching product news, you pitch newsworthy insights from your data—something journalists can write about that naturally positions your brand as an authority.
Do we need to have our own data?
Not necessarily. We can work with public data sources, help you run surveys, or analyze anonymized customer data. The key is finding a unique angle that hasn't been covered before. We'll help you identify what data stories you can tell.
How is this different from content marketing?
Content marketing is about creating valuable content for your audience. Data-driven PR is specifically designed to earn media coverage and backlinks. The content we create is newsworthy—it's designed to be picked up by journalists, not just read by your existing audience.
Do you handle media outreach?
We focus on creating the research and assets. For media outreach, we can either work with your existing PR team, connect you with our PR agency partners, or provide you with a journalist target list and pitch templates to do it yourself.
What's the typical ROI?
A successful data-driven PR campaign typically generates 20-50 media mentions and 50-200 backlinks. At $500+ per backlink (typical SEO agency rates), that's $25K-$100K+ in link value alone—plus brand awareness, thought leadership, and social proof.
How do you ensure media pickup?
We validate the newsworthiness of every angle before we start production. We look for: timeliness (is it relevant now?), surprise (does it challenge assumptions?), scale (is the data set impressive?), and human interest (do people care?). If an angle doesn't pass, we pivot.
What data stories could you tell?
Let's explore what newsworthy insights are hiding in your data. Free 30-minute consultation to identify your best angles.