Product Roadmap

What We're Building

Our roadmap is driven by what makes personalized video more powerful, more accessible, and more effective at every stage of the customer funnel.

Shipped

5 features live

AI Voiceover Script Generation

Builder

Auto-generate voiceover scripts from your template and data. Frame-accurate timing sync, animation-aware pacing, tone selector (professional, celebratory, casual, inspirational).

Personalized Landing Pages

Delivery

Every video gets a personalized landing page with recipient data highlights, branded CTA button, and engagement tracking — not just a bare video player.

CTA Card Primitive

Primitives

End-of-video call-to-action with headline, subtext, and action buttons. Drives conversion directly from the video.

Path Selector Primitive

Primitives

Interactive choice point — viewer selects a path. Foundation for branching video experiences.

Blank Canvas

Builder

Start from scratch with an empty canvas. Build your video scene by scene from our primitive library — no template required.

Next Sprint

3 features in progress

Personalized Thumbnails

Delivery

Auto-generate animated GIF and static PNG thumbnails from each video. Optimized for email — the personalized preview that makes people click.

Scene-Level Engagement Heatmaps

Analytics

See exactly where recipients engage and drop off — scene by scene, primitive by primitive. Know which parts of your video hold attention and which lose people.

Conditional Logic UI

Builder

Visual condition builder for showing or hiding scenes based on data. "Show awards scene only if awards exist." Preview which scenes each recipient will see.

Next Quarter

4 features planned

A/B Testing on Templates

Analytics

Split recipients into variant groups within a campaign. Test different tones, scene orders, or primitives. Measure per-variant completion, CTA clicks, and shares with statistical significance.

Multi-Language Rendering

Rendering

One template, any language. AI translates voiceover scripts, multilingual TTS generates audio in 75+ languages, locale-aware formatting for numbers and dates. Translation caching for efficiency.

Collaborative Review Flow

Enterprise

Generate sample videos before a batch sends. Review grid with timestamped comments, multi-role approval gate. Full batch only renders after sign-off.

Recipient Self-Service Remix

Engagement

Recipients can customize their video — change colors, swap badges, toggle scenes — and re-share their version. Brand-controlled: choose what's editable or turn it off entirely.

Q3 2026

2 features planned

Event-Triggered Campaigns

Automation

Configure lifecycle trigger rules in the dashboard — "when workouts ≥ 100, render milestone video and send." Webhook ingestion, scheduled pulls, or CSV watch. Zero code.

Real-Time Rendering

Enterprise

Render on link click instead of batch. Always-fresh data — the video is generated the moment the recipient opens it. Cached for repeat views.

Future

1 features exploring

AI Scene Generation

Moonshot

AI generates unique visual elements per recipient — custom backgrounds based on industry, location-specific imagery, company-themed visual motifs. Viable as generation costs continue dropping.

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